Newlywed Pippa Middleton, supermodel Kendall Jenner, and actress Blake Lively have all been snapped in chic – but very normal - cycling gear.
And now Bike & Go are inviting you to do the same.
We have launched our annual search to find Britain’s most stylish cyclist. So if you pride yourself on looking as effortlessly chic on your bike as you do off it, then pull out that selfie stick and start snapping.
Whether your cycle chic is jeans and Converse for a casual weekend ride, or heels and a shift dress for an office-ready commute to work, we want to see it.
Any gender is eligible to enter, with the winner riding off with £150 worth of Love to Shop vouchers, which can be redeemed at a wide range of UK stores and attractions.
Simply take a selfie, or ask a friend to do it for you, of yourself on your bike in your most stylish cycling outfit and tweet it to @UKBikeandGo using the hashtag #ChicCyclist2017.
Bike & Go’s business manager Linda van der Haar, says: “Last year’s Chic Cyclist competition revealed just how many stylish cyclists there are riding around the UK, and we’re hoping that this year we’ll see even more fabulous entrants taking part.
“Cycling isn’t about donning lycra that clings in all the wrong places – it’s about getting around in a way that provides lots of mental and physical health benefits, and is good for the environment too.
“Our Chic Cyclist 2017 competition aims to highlight the fact that anyone can jump on a bike – whatever they’re wearing.”
The winner will be announced via Twitter on Friday, July 7 through the @UKBikeandGo handle.